A STUDY IN CULTURAL ARCHITECTURE
Roger Gastman is a curator, publisher, and cultural archivist whose work has shaped the documentation of graffiti and street culture for decades. The goal of the project was to create a clear, intentional platform capable of holding a vast and evolving body of work.
I led the creative direction and narrative structure of RogerGastman.com, translating years of exhibitions, publications, and cultural projects into a cohesive editorial framework. The focus was on clarity, hierarchy, and restraint — allowing the work to be explored without distraction while remaining flexible enough to grow.
The resulting site functions as both archive and presentation, supporting Gastman’s role as a cultural practitioner whose work continues to evolve across art, publishing, and curatorial practice.
Website: rogergastman.com
CREATIVE DIRECTION & NARRATIVE STRATEGY | EDITORIAL STRUCTURE & CONTENT ORGANIZATION) | COPYWRITING & TEXT DEVELOPMENT | ART DIRECTION (VISUAL SYSTEM & HIERARCHY) | WEB DESIGN & DIGITAL PLATFORM BUILD