A STUDY IN CULTURAL ARCHITECTURE

Roger Gastman is a curator, publisher, and cultural archivist whose work has shaped the documentation of graffiti and street culture for decades. The goal of the project was to create a clear, intentional platform capable of holding a vast and evolving body of work.

I led the creative direction and narrative structure of RogerGastman.com, translating years of exhibitions, publications, and cultural projects into a cohesive editorial framework. The focus was on clarity, hierarchy, and restraint — allowing the work to be explored without distraction while remaining flexible enough to grow.

The resulting site functions as both archive and presentation, supporting Gastman’s role as a cultural practitioner whose work continues to evolve across art, publishing, and curatorial practice.

Website: rogergastman.com

CREATIVE DIRECTION & NARRATIVE STRATEGY | EDITORIAL STRUCTURE & CONTENT ORGANIZATION)  |  COPYWRITING & TEXT DEVELOPMENT | ART DIRECTION (VISUAL SYSTEM & HIERARCHY)  |  WEB DESIGN & DIGITAL PLATFORM BUILD

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CONTROL GALLERY