Photo by Rick Vinluan

Creative Director AND CULTURAL PRACTITIONER

For over 15 years, my focus has been on shaping how culture, craft, and meaning are articulated and shared. Working across art direction, editorial, and design, I build clear visual and conceptual frameworks for artists and cultural practitioners.

I approach this from both sides of the table. Alongside client collaborations, I run AgujaOscura®, an independent studio rooted in material exploration, lineage, and slow craft. That hands-on studio practice informs my sensitivity to authorship, process, and restraint, grounding each project in lived experience rather than theory.

Across work with artists, independent studios, and cultural institutions, my role is to bring order and clarity to ideas and materials — shaping presentations that feel intentional, grounded, and built to last.