A STUDY IN CURATED RESTRAINT

My ongoing collaboration with The Archive, an avant-garde menswear boutique in San Francisco, reflects a shared commitment to craft, experimentation, and longevity. Established in 2005, The Archive has sustained a rare presence as a brick-and-mortar space dedicated to progressive design — an achievement in itself within today’s retail landscape.

The Archive’s curation is defined by restraint rather than excess. While the palette remains largely dark and monochromatic, the work itself is rich in process and material complexity. Garments are shaped through meticulous hand-dyeing, experimental construction, and the use of unconventional leathers and textiles, drawing from European and Japanese traditions of craft.

My role within this collaboration spans web design and development, photography, and art direction, as well as the development of select AgujaOscura pieces produced specifically for the space. Across both digital presentation and physical objects, the focus remains the same: honoring process, material, and intention, and ensuring they are communicated with clarity and respect.

Website: archivesf.com

CREATIVE DIRECTION | NARRATIVE STRUCTURE | DIGITAL PLATFORM | VISUAL DOCUMENTATION