The Jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on and off the court. Throughout the years, the Jordan game shoe has famously ingrained MJ’s game, style and soul into every product design. Silhouettes inspired by the greatest of all time are now authenticated by today’s greatest and inspire tomorrow’s greatest to fly above. Shot on location in Chicago, my role was to curate thousands of images to create a sport meets lifestyle narrative for assets that included social media usage, e-commerce imagery and retail banners for in-store displays.