Founded in 2012, HBX has developed and refined itself to now feature over 200 carefully curated brands, which offer valued consumers everything from Apparel, Footwear, Accessories, Prints and Tech goods. We focus on brands that tell a strong story through their products, whether it's the intricacies within the construction or the boundary-pushing ideas that are displayed through creative direction. The brands featured at HBX are sourced from all over the world such as New York, Los Angeles, London, Paris, Tokyo, Sydney, and many more.
In 2012, when the retail paradigm was shifting, I helped translate editorial direction strategically into e-commerce. HBX thrives off original in-house shoots highlighting key brands and designers; telling a more complete story to the customer through effective styling, imaginative storytelling and consumer experience.